Marketplaces build community and connection
OCBC acknowledged not only the dedication and commitment of Mum's, but their acute need for valuable advice, information and community connection through an intense and sometimes isolating time in their lives. OCBC then sought to bring a whole range of partners into a "Mum's ecosystem" driven by genuine need.
Leveraging the best of Arcadier's technology
Using Arcadier's marketplace platform and working with Certified Integration Partner, Voilla, OCBC delivered a marketplace not only within a short time frame but one that fulfilled top-level security and compliance requirements that are typical of a major bank.
Apart from showcasing the role a consumer bank can play in creating a marketplace connecting customers, merchant products, services and information, Mum's Truly powerfully reinforced the bank's long-term goal of building customer life-cycle value. Statistics show that Mum's are naturally inclined to lead the process of opening accounts for their children. By showing a little loyalty to their customers, the bank ensured that many of those Mum's turned first to OCBC, to open their kids accounts and start the ongoing conversation of financial literacy that informs OCBC's approach to being relevant to all ages.